The Photobooth Company, an international organization operating across 11 countries, is renowned for its high-quality and reliable photobooths in the photo vending market. They integrate social media technology to enhance user experience. They approached cypheron to design a concept for a vending selfie-photo mirror that would align with their core offerings and be technologically feasible and commercially viable.
Creating a unique product that stands out from existing selfie mirrors in the market.
Identifying and addressing the key needs of various user demographics.
Ensuring the design could integrate the required hardware and technology.
Developing a cost-effective solution that would be appealing to both the company and its customers.
Conducted thorough research to understand existing products and identify market gaps.
Collaborated with The Photobooth Company to leverage their market research and gain deeper insights into user needs.
Identified key user groups and their specific requirements.
Evaluated the necessary hardware components to build the machine and created a detailed bill of materials.
Concept Development and Ideation
Developed initial ideation sketches based on user needs and market research.
Reviewed and refined the sketches in collaboration with The Photobooth Company to ensure alignment with their vision.
Transformed the refined sketches into detailed CAD models.
Ensured the hardware was effectively packaged within the design and ergonomics were suitable for users.
Produced final renderings from the CAD models to visually communicate the design to the client.
Provided the CAD models and renderings to The Photobooth Company for feedback.
Enabled the company to explore manufacturing options and validate the design with their production partners.
Outcome
The vending selfie-photo mirror concept was met with great enthusiasm by The Photobooth Company. The detailed CAD models and final renderings provided a clear vision of the product, which facilitated discussions with manufacturers and further development.
The Photobooth Company was overjoyed with the outcome, as it met their aesthetic, functional, and commercial requirements.
The new product concept positioned The Photobooth Company as an innovator in the photo vending market, offering a unique and engaging user experience.
The vending selfie-photo mirror expanded The Photobooth Company’s product offerings, aligning with their core values and enhancing their market presence.
This case study illustrates the importance of integrating thorough market research, user-centric design, and detailed CAD modeling to create innovative and commercially viable products that meet client needs and exceed expectations.

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